Multi-Factor Scales

What is a Multi-Factor Scale?

Multi-Factor Scales give your respondents the means of evaluating one question or statement through multiple scales.

Why use a Multi-Factor Scale?

These question types prevent your survey from becoming too crowded with individual Opinion Scales, when they could be consolidated into one space. They are also useful for gathering multiple assessments or perspectives on a singular question or topic.

How do I create a Multi-Factor Scale?

  1. Create a Survey
  2. Click ‘Add Page Items’ in the sidebar OR Scroll to the bottom of your project and click the ‘Add Items’ button
  3. Drag and Drop Multi-Factor Scale into the necessary place OR Click Multi-Factor Scale and then ADD TO PAGE
  4. Enter your question above the scales
  5. Click the text boxes at either end of the scales to assign the extreme titles
  6. Navigate the Question Quick Menu for additional settings and customization

Default Settings

Two scales will be present by default once you’ve inserted a Multi-Factor Scale. One will be scaled from ‘Sour’ to ‘Sweet’, whilst the other will be scaled from ‘Bland’ to ‘Spicy’. These are easily changeable by clicking the text and inserting your new extreme titles.

A Rating Heat Bar will be automatically included in the Multi-Factor Scale design, but you can toggle this in the ‘Settings’ section of the Question Quick Menu.

Question Quick Menu

Inside the  Question Quick Menu for Multi-Factor Scales you have several options:

  • Undo: Reverse your previous action or measure.
  • Redo: Once ‘Undo’ is clicked, the option transforms into the ‘Redo’ button. This will restore your previous action or measure.
  • Delete: Permanently removes the question from the project.
  • Shrink/ Expand: This will change the size of your selected item. It will be referred to as ‘Resize’ in the results section of any project.
  • Move to Page: Select another page to move the question to.
  • Copy: Duplicate your question inside of the project.
  • Required: By checking this box, respondents cannot finish the survey without completing the question.
  • Settings: Opens additional, question specific, features and settings.

Question Settings Menu

You will find this list of settings by clicking the ‘Settings’ button inside of the Question Quick Menu.

  • Number this question: This button toggles the numbering for the concerned question.
  • Rating Heat Bar (Color Bar): This button toggles whether the Heat Bar is included above the numbered scale. This bar is for visual purposes only, and cannot be interfered with by respondents.
  • Selection Type: Switch between the Opinion Scale format and the Slider format.
  • From: Governs the number at the lowest (left) end of the scale.
  • To: Controls the number at the highest (right) end of the scale.

How respondents interact with Multi-Factor Scales

Participants will be able to click a point in the scales in order to select it. To change this selection, they merely need to choose another answer option, and it will be adjusted accordingly.

How to analyze the Quick Report?

On the left of your  Data Table, you’ll find the titles of your extremes that correspond with the scales you provided. In the center will be your range of answer options, and then to the right you’ll see statistics concerning standard deviation, number of responses, and weighted averages.

By default, your results will be illustrated as a Column Graph, but you can change it to a Doughnut Chart, Line Graph, Radar Chart, or Pie Chart in the Question Quick Menu.

For more detailed instructions on analyzing your report, you can visit either of these articles: