Matrix (Common Scale)
What is a Matrix (Common Scale)?
These question types are also referred to as a Table Grid or Ratings Grid, and allow for more than one subject to be evaluated by a common scale. It is an amalgamation of a matrix and an opinion scale.
A Matrix (matrices) is a set of rows and columns that are treated as a singular entity.
Opinion/Rating Scales allow you to apply value to answer choices, and calculate a weighted average for each question. You may also see these named Likert Scales, after their inventor.
The rows in these scales represent each subject to be evaluated, whilst the columns are the ratings and extremes by which they’re evaluated.
Why use a Matrix (Common Scale)?
Matrices are handy for breaking down a question or statement into several sub-points that can be more easily digested, and appraised, by respondents.
They’re also more interactive and visually pleasing than other question types may be, stemming any possible or mental-taxation.
How do I create a Matrix (Common Scale)?
- Create a Survey
- Click ‘Add Page Items’ in the sidebar OR Scroll to the bottom of your survey and click the ‘Add Items’ button
- Drag and Drop Matrix (Common Scale) into the necessary place OR Click Matrix (Common Scale) and then ADD TO PAGE
- Enter your question above the scales
- Click the scales to assign row and column titles
- Navigate the Question Quick Menu for additional settings and customization
Once you’ve inserted this question type into your project, you will be presented with three columns of five rows, accompanied by a Rating Heat Bar.
The default extreme headings are ‘Strongly Disagree’ and ‘Strongly Agree’. You can choose from a pre-set list of column headings by clicking the matrix and navigating through the drop-down list, or you can choose to customize the headings by clicking them.
Question Quick Menu
- Undo: Reverse your previous action or measure.
- Redo: Once ‘Undo’ is clicked, the option transforms into the ‘Redo’ button. This will restore your previous action or measure.
- Delete: Permanently removes the question from the project.
- Shrink/ Expand: This will change the size of your selected item. It will be referred to as ‘Resize’ in the results section of any project.
- Move to Page: Select another page to move the question to.
- Copy: Duplicate your question inside of the project.
- Required: By checking this box, respondents cannot finish the survey without completing the question.
- Settings: Opens additional, question specific, features and settings.
Question Settings Menu
You will find this list of settings by clicking the ‘Settings’ button inside of the Question Quick Menu.
Number this question: This button toggles the numbering for the concerned question.
Number column headings: Switches the column headings between numbers and letters.
Rating Heat Bar (Color Bar): This allows you to toggle the visibility of the Rating Heat Bar. This is for visual purposes only, and cannot be interacted with by respondents.
How respondents interact with Matrixes (Common Scale)?
Respondents will be able to click any answer option along the rows, in correspondence with the column headings. The option they choose will represent their rating concerning your question or topic. If they change their mind, they can simply select another option along the row.
How to analyze the Quick Report?
The Data Table will represent your results in much the same way the question is formatted. The rows of the table represent each individual topic, whilst the columns highlight the column headings from your scale. You will also find sections for standard deviation, responses, and weighted average.
By default, your results will be presented as a Radar Chart, but are able to change this through the Question Quick Menu. Your alternatives are as follows: Line Graphs, Column Graphs, Radar Charts, and Star Ratings.
For more detailed instructions on analyzing your report, you can visit either of these articles: