Matrix (Common Scale)

What is a Matrix (Common Scale)?

Matrix questions (also called Likert Scales), allow you to ask multiple sub-questions to be rated along a common scale.

Matrix Question

Why use a Matrix (Common Scale)?

Matrices are handy for breaking down a question or statement into several sub-questions.

Here's an example:

Matrix Question Example

They’re also more interactive and visually pleasing than other question types may be, stemming any possible or mental-taxation.

How do I create a Matrix (Common Scale)?

  1. Go to the Builder
  2. Click ‘Add Page Items’ in the sidebar OR Scroll to the bottom of your survey and click the ‘Add Items’ button
  3. Drag and Drop Matrix (Common Scale) into the necessary place OR Click Matrix (Common Scale) and then ADD TO PAGE
  4. Enter your question above the scales
  5. Click the scales to assign row and column titles
  6. Navigate the Question Quick Menu for additional settings and customization

Add an N/A answer

Adding an N/A answer option to a Matrix allows a respondent to essentially opt out of giving a rating. This is useful if they haven't had an experience with you or don't have an opinion concerning a sub-question.

Add A N/A Answer To A Matric Question

  1. Click the Matrix
  2. Click the 'N/A' button next to the final answer

The N/A option will only appear next to the final answer in the scale. So, be sure to add another answer as you don't want to make an important scale point N/A.

Results for your N/A option will be stored in your report, but they will they are not weighted in the total. Ensuring your results are not skewed.

Default Settings

Once you’ve inserted this question type into your project, you will be presented with three columns of five rows, accompanied by a Rating Heat Bar.

The default extreme headings are ‘Strongly Disagree’ and ‘Strongly Agree’. You can choose from a pre-set list of column headings by clicking the matrix and navigating through the drop-down list, or you can choose to customize the headings by clicking them.

Question Quick Menu

Inside the Question Quick Menu for Matrix (Common Scales) you will have access to several options:

  • Undo: Reverse your previous action or measure.
  • Redo: Once ‘Undo’ is clicked, the option transforms into the ‘Redo’ button. This will restore your previous action or measure.
  • Delete: Permanently removes the question from the project.
  • Shrink/ Expand: This will change the size of your selected item. It will be referred to as ‘Resize’ in the results section of any project.
  • Move to Page: Select another page to move the question to.
  • Copy: Duplicate your question inside of the project.
  • Required: By checking this box, respondents cannot finish the survey without completing the question.
  • Settings: Opens additional, question specific, features and settings.

Question Settings Menu

You will find this list of settings by clicking the ‘Settings’ button inside of the Question Quick Menu.

  • Number this question: This button toggles the numbering for the concerned question.

  • Number column headings: Switches the column headings between numbers and letters.

  • Rating Heat Bar (Color Bar): This allows you to toggle the visibility of the Rating Heat Bar. This is for visual purposes only, and cannot be interacted with by respondents.

How respondents interact with Matrixes (Common Scale)?

Respondents will be able to click any answer option along the rows, in correspondence with the column headings. The option they choose will represent their rating concerning your question or topic. If they change their mind, they can simply select another option along the row.

How to analyze the Quick Report?

The Data Table will represent your results in much the same way the question is formatted. The rows of the table represent each individual topic, whilst the columns highlight the column headings from your scale. You will also find sections for standard deviation, responses, and weighted average.

By default, your results will be presented as a Radar Chart, but are able to change this through the Question Quick Menu. Your alternatives are as follows: Line Graphs, Column Graphs, Radar Charts, and Star Ratings.

For more detailed instructions on analyzing your report, you can visit either of these articles: