How to Create a Survey

Create online surveys quickly and easily, whether you’re conducting market research, monitoring employee engagement or gauging customer satisfaction.

Steps to Creating a Survey

1. Create and Name your Survey
2. Add Questions
3. Add Pages
4. Apply Logic (Optional)
5. Customizing your Survey Design
6. Preview and Test
7. Share your Survey

Tip

One question per page: Under ‘Questions per page’ you can choose ‘One per page’ for a step-through, single-question-at-a-time layout instead of the classic scrollable ‘Many per page’ layout. This can help keep respondents engaged and improve completion rates.

1. Create a Survey

Once you log in to your account, you’ll be taken to your Home dashboard. Surveys now live under Forms in the left-hand navigation, alongside Quizzes and Calculators.

1. Click Forms in the top navigation
2. Click the ‘New Form’ button, top right of your forms list
3. You’ll land on ‘What would you like to build?’ — describe your survey and click ‘Build with AI’ to have it drafted for you, upload a document (PDF/DOCX/CSV/TXT) to convert into a survey, or click ‘Start from scratch’ for a blank canvas
4. If you started from scratch, you’ll land on ‘Set up your form’: name your project, pick a workspace, choose the Form type (Survey, Quiz, or Calculator), and choose Questions per page (One per page or Many per page)
5. Click ‘Create form’

You’ll then be taken to the survey builder, with a default survey template. From here you can add questions, customize settings, tailor your survey design, and add branding.

Note

Note: Describing your survey to the AI (or uploading a document) skips the ‘Set up your form’ step and drafts the questions for you directly — you can still change the form type, questions-per-page, and everything else afterwards in the Builder.

2. Adding Questions and Answers

Once you’ve created your survey, you’ll be taken to the Survey Builder. You can add a title to your page by clicking and editing the title, which will be ‘Page 1’ by default.

Using AI to Draft Questions

There’s no longer a separate ‘Question Prediction’ panel sitting above the builder. Instead, AI is built into the editor itself:

• Click into any empty text/question block and type ’@’ to open ‘Ask AI for question generation…’ inline
• Type ’/’ instead to open a quick menu of question types and content items
• Or use ‘Build with AI’ / ‘Upload a document’ right when you create the survey to have the whole draft generated at once

If a question’s type isn’t what you wanted, switch it using the ‘Item / Question type’ dropdown on the right of the question.

Adding Questions Manually

Alternatively, you can manually add questions to your survey via the Form tab in the left sidebar.

Simply click ’+ Question’ below the page you’d like to add your new question to, to reveal the Question Library:

Then click any question type in the library to add it into your survey. Hovering an option shows a live preview of what it looks like.

Question Types

Here’s a list of the question types available for use in surveys, grouped as they appear in the Question Library:

• Multiple Choice (Single Select)
• Multiple Choice (Multi Select)
• Binary Yes/No
• Opinion Scale
• Star Rating
• Drop Down List
• Order Ranking
• Opinion Slider and Numeric Slider (formerly the single Slider type, now split in two)
• Comments/ Essay Box
• Text Box (Single)
• Text Box (Multiple)
• Number / Money
• Date
• Date Range
• Payment
• Matrix Question
• Multi Factor Scale
• Multi-Factor Opinion Slider (formerly Multi Factor Slider)
• Picture Choice (single and multi-select are now one combined Picture Choice type)
• Picture Comments
• Net Promoter Score®
• Consent, eSignature, External Datasource (hidden questions), Restart Form Button, and File Upload — newer ‘Special’ category types
• AB Text, AB Image, and AB Video — for split-testing question variants

Note

Note: ‘Multi-Select Drop Down List’ is no longer a distinct type in the library — ‘Drop Down List’ now covers single-select, with multi-select handled via Multiple Choice (Multi Select).

Contact Details

You’ll have access to a set of fields with custom settings to collect respondent information, and which can prefill from or update the contact record. Such as:

• Email address
• Full Name
• Telephone number
• Language
• Address Lookup (using Zipcode or Postcode - US/ UK only)
• Compact Contact Form (formerly Contact Form)

More on Contact Details.

Content and Media

Add content other than questions into your survey to provide additional information for respondents. These now live under ‘Content Items’ at the top of the Question Library:

• Heading / Greeting
• Paragraph text
• Images
• Videos (linked from YouTube or Vimeo)

List of Presentational Items.

3. Add and Manage Pages

If your survey is becoming too long to fit on a single page, you can insert additional pages to break up your project.

This will not only make it easier for you to visualize and edit your project, but also give respondents a sense of progress and achievement in completing your survey.

Pages can also be used for specific purposes; such as in creating disqualification pages or consent forms.

To create a new page:

1. Open the Form tab in the left sidebar
2. Click ’+ Page’, below the last item on an existing page
3. Choose to add a Question Page or an Exit Page

• Question Pages: Where all your questions and form elements are placed.
• Exit Pages: These are the final pages respondents will see before they leave your project. They can be used to thank participants, or even to direct them to a site upon completion.

4. Applying Logic

Use Logic to create custom paths for respondents moving through your survey.

There are two types of Logic you can use, Page Logic and Question Logic.

Question Logic

Question Logic: This logic determines where respondents are sent to once they click ‘Next Page’. By default, respondents will be sent to the next page chronologically this Logic allows you to change that.

Note

Note: Question logic will override Page Logic.

Page Logic

Page Logic: This allows you to customize the path respondents take through your survey based on answer choices respondents make. Some examples of using Page Logic include:

A few examples for using Logic are:

• Collect consent: Send respondents who don’t give consent straight to an exit page.
• Disqualify respondents: Send respondents who don’t match your target audience to an exit page.
• Personalized Question Paths: Send respondents to different survey pages based on their answers.

5. Customizing Survey Design

Before you distribute your survey, you may want to customize the visual design of your project.

To change your survey theme, click the Theme icon in the left sidebar (between Form and Settings). This also holds the Questions per page (One/Many) setting you chose at creation, if you want to change it later.

Theme Colors and Fonts

Colors and fonts are now set together, via a compact row of controls under your selected theme: swatches for Background Color, Text Color, and Question Highlight Color, an ‘A’ icon for Font Set, and a ‘Background Image’ button.

Note

Note: Switching the Theme type (e.g. from ‘Modern’ to ‘Seasonal’) resets any custom colors and fonts you’ve set — you’ll get a confirmation prompt before this happens.

Add a Logo

You can also add a logo to your survey, via the ‘Add logo’ button above the page title in the canvas.

6. Previewing/ Testing

Clicking the eye (Preview) icon, next to Publish in the top bar, will allow you to test your survey without the response being saved in your results.

How to Preview/ Test Projects.

7. Share your Survey

Click ‘Send’ in the top bar to see the distribution methods available, listed in the left sidebar:

1. Get a link (URL) to share your survey
2. Share to social sites, or Target a Survey Audience (Purchasing Survey Responses)
3. QR Code
4. Pop-ups and slideouts for your website
5. Embed your Project on your Website inline with your content
6. Email Invitations
7. Webhooks
8. JavaScript API

• Sharing your Project
• Targeting Survey Respondents

More Guides and Tips

Below you’ll find a list of other useful articles to help you get started:

• How to Re-name your Project
• Close a Survey to Responses
• How to Re-Activate a Project
• How to Copy a Project
• Text Piping and Passing Data In
• How to Export your Data
• How to Print your Survey
• Labelling (Tagging) your Project
• Can you Edit Live Projects?
• How to Delete a Survey