Analyzing Quiz Results

You can access the results section of your quiz at any point in the collection process — open the quiz and click Results in the top bar. This is where all your quiz responses are compiled as charts, text responses, and averaged scores.

You’ll also be able to export your results as a spreadsheet or PDF (via the Export icon in the left-hand toolbar of the Results section) or open a print-friendly view (via the Print icon).

You can use filters and comparisons (via Filter & Compare in the left-hand toolbar) to break down your data into more digestible chunks based on responses, email metrics, or contact information.

Average Quiz Score Table

This table sits at the top of your quiz report and presents the attributed data and scores for each scored question. You will receive information concerning:

• Total Responses: Total number of responses for each question
• Average Score: The average score across all participants’ responses for each question
• Max Points Attainable: The maximum points available to respondents for that question
• Average Percentage: The average score expressed as a percentage of the max points attainable (i.e. Average Score ÷ Max Points Attainable). This is not the share of people who scored full marks — it’s how close the average respondent got to a perfect score.

At the very bottom of this table, a Total row shows the same calculations combined across every scored question in the quiz.

Quiz Report

This is the main section of your results, which contains all of your responses as charts, data tables, and text responses.

Tip: To change the title, click the heading block at the top of your report and edit the text. By default, this is the title of the first page of your quiz.

Question Results

For each closed question in your quiz, a chart or breakdown will be generated in your report. These will be accompanied by:

• Number and percentage of respondents who chose each answer
• Total number of responses

Charts

There is a selection of chart types you can switch between, via Change chart type on each question’s menu (click the drag handle in the corner of the question block, then Change chart type). The available chart types are:

• Doughnut
• Line
• Column
• Radar
• Pie

Star Rating, Ranking, and NPS chart types also exist but are only selectable for questions of the matching type.

Note: Not all charts are available to every question type, but you are able to switch between those that are available.

Read more about the available charts.

Text Responses

Open questions will not generate a chart. Instead, they will be stored in your report as a table of text responses, in the order that participants submitted them.

Individual Responses

You are also able to view results from individual respondents, following the below method:

1. Enter a project that has collated responses
2. Go to the Results section
3. Click Individual responses in the tab bar
4. Cycle through individual results using the arrows or slide bar

To exit the Individual Responses view, click the Report tab.

Tracked Responses

This feature allows you to view which of your contacts have responded to your quiz, provided you launched it via a tracked email invitation (enable Tracking when sending, from the Send tab’s email-invitation flow).

If you did not send tracked email invitations, no responses will be stored in this section — you’ll see a “You have not used tracking” explainer instead.

To view these, click Tracked responses in the tab bar of your Results section. You can then use the slide bar or arrows to cycle through each individual tracked response, and send reminders to contacts who are yet to respond.

Note: Responses that are tracked are no longer anonymous, since each response is linked to the contact’s CRM profile — unless you have pseudonymization enabled.

Filters and Comparisons

To learn more about filtering and comparing results, see our How to Filter and Compare Results article. You can also apply multiple filters to a report, allowing you to view very specific sets of data.

Filters

Applying filters narrows the scope of your results according to a set of rules.

Comparisons

This feature can also be known as Cross Analysis or Segmenting and allows you to compare two sets of data side-by-side. It is possible to mix Filters and Comparisons for full control of your results.