Analyzing Survey Results

You can access the results section of your survey at any point in the collection process — open the survey and click Results in the top bar. This is where all your survey responses are compiled as charts and text responses.

You’ll also be able to export your results as a spreadsheet or PDF (via the Export icon in the left-hand toolbar of the Results section) or open a print-friendly view (via the Print icon).

You can use filters and comparisons (via Filter & Compare in the left-hand toolbar) to break down your data into more digestible chunks based on responses, email metrics, or contact information.

Survey Report

This is the main section of your results, which contains all of your responses as charts, data tables, and text responses.

Tip: To change the title, click the heading block at the top of your report and edit the text. By default, this is the title of the first page of your survey.

Question Results

For each closed question in your survey, a chart or breakdown will be generated in your report. These will be accompanied by:

• Number and percentage of respondents who chose each answer
• Total number of responses

Data Table

Some questions, such as the Matrix or multi-factor scales, will also be accompanied by a data table.

These will also provide the following information:

• Total number of responses
• Number of respondents who chose each scale point
• Weighted average for each sub-question
• Total weighted average

For more information on any of the above, you can visit the Data Table article.

Charts

There is a selection of chart types you can switch between, via Change chart type on each question’s menu (click the drag handle in the corner of the question block, then Change chart type). The available chart types are:

• Doughnut
• Line
• Column
• Radar
• Pie
• Stars (only selectable for Star Rating questions)
• Ranking (only selectable for Order Ranking questions)
• NPS (only available for the NPS question type)

Note: Not all charts are available to every question type, but you are able to switch between those that are available.

Text Responses

Open questions will not generate a chart. Instead, they will be stored in your report as a table of text responses, in the order that participants submitted them.

Individual Responses

You are also able to view results from individual respondents, following the below method:

1. Go to the Results section
2. Click Individual responses in the tab bar
3. Cycle through individual results using the arrows or slide bar

To exit the Individual Responses view, click the Report tab.

Tracked Responses

This feature allows you to view which of your contacts have responded to your survey, provided you launched it via a tracked email invitation (enable Tracking when sending, from the Send tab’s email-invitation flow).

If you did not send tracked email invitations, no responses will be stored in this section — you’ll see an explainer like the one below instead.

To view tracked responses, click Tracked responses in the tab bar of your Results section. You can then use the slide bar or arrows to cycle through each individual tracked response, and send reminders to contacts who are yet to respond.

Note: Responses that are tracked are no longer anonymous, since each response is linked to the contact’s CRM profile — unless you have pseudonymization enabled.

Filters and Comparisons

To learn more about filtering and comparing results, see our How to Filter and Compare Results article. You can also apply multiple filters to a report, allowing you to view very specific sets of data.

Filters

Applying filters narrows the scope of your results according to a set of rules.

Comparisons

This feature can also be known as Cross Analysis or Segmenting and allows you to compare two sets of data side-by-side. It is possible to mix Filters and Comparisons for full control of your results.