Suspending Mail Privileges

We monitor all email campaigns sent from the site to ensure they align with industry standards for bounce and abuse rates, and we automatically check the content of campaigns from newer or higher-risk accounts before they go out. If your account exceeds these thresholds, or a campaign fails its content check, we retain the right to put your mail privileges under manual review.

Emails pending approval (“Final checks underway”)

Some campaigns are automatically checked before they’re allowed to send. This is more likely to apply if:

• Your account is fairly new (roughly the first four months after you join), or
• You’re sending to a contact list where most email addresses are outside your own organization’s domain

If a campaign is selected for this check, the Schedule step will show a Final checks underway notice instead of the usual send button: your campaign needs to be approved before it can be sent, and you’ll receive an email notification once that’s done — at which point you can come back and hit Schedule & Send.

From there, one of two things happens:

• Approved — you’ll see “Your campaign has been approved!”. Making further changes to the content may trigger another approval check.
• Rejected — you’ll see “Your campaign has been rejected” along with a note that it didn’t meet our guidelines. Contact support if you need more information.

Accounts that have been with us for longer, that are pre-approved, or that send only to contacts on their own email domain generally skip this automatic check.

Cleaning your email list

Exceeding industry-standard bounce and abuse-report rates will lead to your mail privileges being suspended. To avoid this, we recommend cleaning your email list regularly to ensure that bad contacts are removed. The onus is on users to clean email lists before uploading them to the site. If your very first email campaign exceeds the bounce and abuse averages, more consideration will be put into whether mail privileges will be restored to your account.

• Hard Bounces: Hard bounces are permanent in nature. They’re usually caused by invalid email addresses or servers that have blocked our domain. You can view bounce activity in the report for any individual campaign, or filter your Contacts list by the Bounced status.
• Abuse Reports: Your abuse rate is calculated by the number of recipients who mark your emails as spam — if that climbs to around 2% or more of a campaign’s recipients, the account is automatically flagged for manual review. You can view the spam/abuse rate for individual campaigns in their reports, or filter your Contacts list by the Spam complaints status.