What are Build, Send and Results?

Build, Send and Results encompass the three steps of the project (now called a “form” in the app) creation process — you’ll find these as three tabs across the top of the builder whenever you’re editing a form.

Project Building

The building stage encompasses the content, structure, and design of your project. Inside Build, a left-hand sidebar splits things into Form (your questions and pages), Theme, Settings, and Comments. Below you’ll find a list of everything you can accomplish through this step:

Choose Question Types
Customize Individual Questions and Settings
Insert Presentational Items
Add/ Edit Pages
Apply Logic (Default Logic and Page Logic)
Pick Themes and Appearances from the Theme tab
Leave comments for collaborators on the Comments tab, or Invite Collaborators to your workspace

For more information on this step, feel free to swing by one of your project building guides:

Sending your Project

Before any of the options below will collect responses, you need to Publish your form (the Publish button sits next to Build/Send/Results, at the top right). Once it’s published, sharing your project gives you these options, listed in the order they appear down the Send tab:

Get a link (URL) to your project, plus quick social-media Share buttons
Grab a QR Code for printing
Create a Pop-up or Slideout for your website
Embed your project on your website
Distribute via Email Invitations (using your Contacts)
Configure Webhooks to notify another system on each new response
JavaScript API for developers

Generate a link to your Project

The ‘simple link’ generator will provide you with a link that can be copied and pasted into URL bars. It is accompanied by a selection of quick sharing methods to your preferred Social Media sites, and a downloadable QR code for print.

Create a Pop-up or Slideout for your Website

This option embeds a button on your website, which presents your project to respondents once clicked. You will also be able to choose how your project appears: slide out from the left (Sidebar Left), slide out from the right (Sidebar Right), or Pop-up.

Code will be provided for these options, and advanced users will be able to send through additional information to be displayed in your project (such as a name) or recorded in the background (such as a user ID or tracking reference).

Embed your Project on your Website

This option will embed the project directly into your website, amongst all other content.

Distribute via Email

Send invitations to your project via email, using our servers or your own. Contacts will need to be imported into your Contacts list in order for you to use this method of distribution. You can also enable ‘Tracking’ to keep note of which contacts have responded to your project and those that haven’t.

Webhooks

Configure a webhook to have Shout notify another system whenever a new response comes in to your project.

JavaScript API

This option requires a basic knowledge of JavaScript/ coding to be accomplished. This uses the JavaScript API to pass information through to our servers, which will be linked with each response.

Analyzing your Results

Your project results will be organized into an easy-to-read Report (a “Default Report” is created for you automatically, and you can add more from the Reports panel if you want different views for different audiences). Depending on which question types you’ve inserted, your results will be illustrated as one of several graph/chart types. These include:

Doughnut Chart
Column Graph
Line Graph
Radar Chart
Pie Chart
Star Rating
Ranking

Your results will also be presented as a Data Table, which contains a breakdown of each answer choice and the percentage of people who selected it. Statistics concerning standard deviation, number of responses, and weighted averages will also be included within this grid.

Below you’ll find articles relating to analyzing your results:

You have full control over what data is presented in the report, as question results can be added/removed at your will. You’ll also be able to add elements to your report via the Add Item button to improve design or brand it for stakeholders. Available item types are:

Question Data
Heading
Text
Image
Filter Information
Campaign Statistics

For more information on these points, see How to Customize your Report.

Every form also has Filter and Comparison tools, found under Filter & Compare on the Results tab. Filters can be built from a range of sources, including:

Form Question Answers
Calculator formula results
Form Completion
Contact fields, Contact Group, Contact Unsubscribed, Contact Source, Contact Sign Up Date, or Contact Statistics
Campaigns
Form Response Date or Form Response Country

These will allow you to filter your results and build a Comparison for a clear side-by-side view. You can also analyze individual results under the Individual responses tab, i.e. each respondent’s answer choices, or Tracked responses to see who has (and hasn’t) responded when sending by email. Free-plan accounts have limited results access (results are only available for a form’s first 14 days, or its first 1000 responses in a calendar month) — upgrading to a paid plan removes those limits.

You will also be able to print your results report, and/or export them as a PDF/spreadsheet using the Print and Export buttons on the Results tab.