Unsubscribed and Bounced Contacts

You may find that some of your contacts are marked as unsubscribed, bounced, or flagged for spam complaints in Contacts.

Unsubscribed contacts

We require that all emails you create contain an unsubscribe link so that contacts can opt-out of your mailings.

Once a contact clicks this link, they will be labeled as unsubscribed and you will no longer be able to send them emails.

Finding unsubscribed contacts

To get a list of all your unsubscribed contacts:

1. Go to Contacts
2. Click the Active contacts dropdown at the top of the list
3. Select Unsubscribed

Resubscribing contacts

To resubscribe a contact, so you can start sending them campaigns again, just:

1. Follow the steps above to find your unsubscribed contacts
2. Click the contact you wish to resubscribe (this will take you to their contact profile)
3. Click the ⋮ (more actions) icon on their profile card and select Subscribe
4. Confirm the resubscription

Caution

You should have explicit, documented permission from subscribers that you are resubscribing.

There’s no way to bulk resubscribe contacts.

Bounced contacts

Hard bounces occur when there is a permanent reason that emails can’t be delivered to an address. These most commonly occur when:

• There is a typo in the email address
• The email address does not exist
• The receiving server has blocked emails from our domain or your address

Caution

We actively monitor the number of bounces that occur from campaigns and accounts. If your bounce rates are higher than the average, we may suspend your access to mailing features.

Finding bounced contacts

To get a list of all your bounced contacts:

1. Go to Contacts
2. Click the Active contacts dropdown at the top of the list
3. Select Bounced

Spam complaints

Contacts who report one of your emails as spam are also tracked separately. To find them:

1. Go to Contacts
2. Click the Active contacts dropdown at the top of the list
3. Select Spam complaints

If you want to keep any of these filtered lists, click Advanced in the same dropdown to open the filter builder, then Save filter as segment. Give it a name and you’ll be able to access this list from the Segments (Saved filters) section of the same dropdown at any time.